You are an executive or development professional of a nonprofit. One of the many issues you face is that so much of your fundraising time, energy, and resources are spent planning fundraising events. It seems like the mission of your agency has shifted, and staff as well as volunteers spend more time planning parties than delivering service.
Fundraising events can and do play an important role in many nonprofits. However, too many organizations do not fully understand how to maximize their fundraising efforts. We'll explore how to look at fundraising events based on their return on investment (ROI) and compare them to other forms of fund development.
Norman Olshansky is President of NFP Consulting Resources. His consulting practice specializes in capital campaigns, strategic restructuring, development audits, major gift campaign planning, onsite counsel, board development, and direction for multi-organization collaborative and endowment campaigns. He served as the organizing coeditor and contributing author to YOU and Your Nonprofit: Practical Advice and Tips from the CharityChannel Professional Community,
published by CharityChannel Press. It has been a special resource for nonprofit professionals, leaders, volunteers, universities, and nonprofit resource centers. It was nominated for the Alliance of Nonprofit Management's Terry McAdam book award in the category of best new book on nonprofit management, fundraising, and leadership.